Welcome to the gorez pre-launch website! A site
dedicated to assisting the accommodation industry to build and maintain direct
1. What is gorez?gorez
is an independent Australian company owned and operated by active Australian hoteliers. Our company is passionate about restoring balance in the
accommodation industry by providing hotels and accommodation providers with
essential tools and resources to claw back direct bookings from third party
online travel agencies. At the same time, gorez
is committed to educating guests about the
advantages of booking accommodation directly with hotels.
2. Why do hotels need gorez?Direct
bookings are essential to hotels, but are under constant attack from third
party agencies. Direct bookings build
customer loyalty, eliminate online booking commissions, eradicate all of the
issues associated with third party booking agents, and allow hotels to control
all aspects of the booking process. Most
importantly, direct bookings preserve profit margins and increase the value of
3. Why should guests book
directly with hotels?Hotels
love direct bookings, and regularly provide guests with great incentives for
booking directly with them. Incentives
may include specials packages, discounted tariffs, the best available rooms,
greater room choices, free Wi-Fi, late checkouts, free parking, upgrades, complimentary
breakfasts, return guest discounts, loyalty programs or a host of other advantages that are not
available if guests book through other online websites.
4. Why will guests use gorez?Gorez
combines the convenience of online booking, with the incentives provided by
hotels for booking direct. Guests win
5. How does gorez work?
simple! Hotels and accommodation
providers list their properties using the ‘Add My Property’ link at the bottom
of the gorez
website page. Properties
pay an annual subscription fee determined by the number of apartments or units
they have for available for letting. Guests
search for properties at the destination of their choice, and thanks to each
properties channel manager, guests can see real-time availability and prices
with just a couple of clicks. Guests can
then link directly to hotels via hotel website links, email or phone. Guests book directly with hotels – exactly
what hotels want to happen. gorez
also have exclusive access to a growing bank of direct booking supports, loyalty
resources, ideas, e:messages, and initiatives they can use to grow their direct
6. What are the advantages of gorez to property owners?a. gorez
advertises properties to guests via channel managers, meaning guests see your real vacancies and real prices.b. gorez
allows property owners to control which guest searches will showcase their property. Meaning owners can easily choose or change when gorez
will present their property to guests for bookings.c. gorez
connects guests directly to individual property websites, including website 'Specials'
pages and booking grids. gorez
also connects guests directly to properties via direct property emails and direct telephone numbers.d. gorez
does not rank properties on searches according to criteria such as additional fees, quality of photographs, amount of rooms available, or any other compliance criteria regularly used by other online booking sites.e. gorez
is easy for property owners to use and to modify or update, and has a great Help Guide that owners can download from the 'Add Your Property'
does not charge commissions, is inexpensive, and can be paid for by properties via advertising funds.g.
team is 100% dedicated to building direct bookings for hotel operators. This gorez
website is the first step in a detailed and strategic direct booking plan.
properties can be listed on the gorez direct booking site?
motels, resorts, caravan and leisure parks, bed & breakfasts, backpackers, hostels, holiday houses and similar short-term
holiday businesses are all invited to list their properties on the gorez
website. While gorez does accept listings for individual apartments and houses etc, gorez does not accept listings
for apartments or units etc if those apartments or units etc are located within a larger letting business or property that is also a gorez subscriber property. All that is required for a property to be listed on gorez is a website for gorez to connect with.
8. When I search on the current gorez website, I always get the same twenty or so properties?
This is the gorez 'pre-launch
' website. This website shows property owners how the site works. As properties are added to the gorez
site, they are stored in our data-base until the website officially launches to the general public. Then all properties will be displayed according to search results and availability.
9. What is the gorez pre-launch website?
This site is the gorez pre-launch site. This pre-launch site is inviting properties to subscribe through the ‘Add My
Property’ page during its ‘Pre-launch’ phase. This way when gorez officially launches,
there will be plenty of choices for guests to search.
10. What are
Properties that subscribe during the pre-launch phase are identified at
Foundation Properties. In return for their loyalty, foundation
properties will always receive benefits from gorez
, delayed and discounted
subscription prices. Once gorez
launches to the general public, properties can still subscribe, but they will have missed the opportunity to achieve 'Foundation Property' status.
11. When will the gorez site officially launch?
Once enough foundation properties have subscribed, the site will
12. How are
properties ranked on gorez?
All properties identified by a guest search are ranked on Page 1 in
random order. Guests may choose to
reorder the listings according to price, star rating or name (alphabetical
order). Properties are never relegated
to the dreaded page 2 or beyond.
13. Can a hotel
pay more to always be ranked higher in guest searches?
No. Searches always produce
random order results. Research indicates
that property owners generally dislike secretive and divisive ‘pay for priority’ schemes.
14. Does gorez
No – all bookings by guests are made directly with accommodation
15. Does gorez
impose cancellation fees or any other conditions?
does not impose its booking policies on individual
properties. Guests book directly with
individual properties and are subject to each properties own terms and
conditions. The gorez
conditions are detailed on the ‘Terms & Conditions’ page of this website.
16. Who is the
Key Contact Person?
Each property must identify a key contact person who is responsible for
all aspects of the gorez
the ‘Terms & Conditions’ link for full key contact person details.
17. Can a person
be the Key Contact Person for more than one property?
There are many instances where one person manages or represents more than one property.
18. Does gorez
charge a commission?
No! Properties pay a very modest annual
subscription fee determined by the number of apartments or units they have available for letting. On many occassions (eg: management rights), these fees can simply be paid from apartment owner advertising funds - costing the manager nothing. Funds raised from subscriptions will go toward promoting the 'Book Direct' message.
19. How much is
the gorez annual subscription?
All foundation properties will receive a FREE
subscription for the first 12 months after gorez
launches to the general public. Once the 12 month FREE
period has concluded, foundation properties will enjoy a discounted annual subscription cost. Subscriptions will vary according to a number of factors, including property size. Interested property owners can click on the ‘Add My Property’ page, scroll down and fill in the box
called ‘No of Letting Apartments’, click on the ‘Calculate’ button and the annual discounted foundation member subscription fee will appear. There is a downloadable Help Guide
at the top of the 'Add My Property' page. Properties that subscribe after gorez
launches to the general public will not be eligible for the 12 month FREE
subscription period, and won't be able to access the discounted subscription rate. Annual gorez
subscriptions are a 'drop in the ocean
' in comparison to the savings that can be gained by not paying OTA commissions, and will fund promotion of the 'Book Direct' message to the general public.
20. How is the annual subscription calculated for a tourist park or caravan park?
Park owners can click on the ‘Add My Property’ page. Scroll down to the ‘No of Letting Apartments’ box. Enter the number of cabins, units or fixed dwellings that the park offers for holiday hire. Do not include powered or unpowered camping or caravan sites. Click on the ‘Calculate’ button and their annual subscription fee will appear. There is a downloadable Help Guide
at the top of the page. Annual gorez
subscriptions are a 'drop in the ocean
' in comparison to the savings that can be gained by not paying OTA commissions.
21. When do
properties pay the subscription?
All foundation properties will enjoy a FREE
subscription for the first 12 months after gorez
launches to the general public. When property owners are subscribing their properties on the gorez
'Add My Property' page, they are asked to enter the number of units their property has for letting. This calculates the discounted annual subscription cost that will be applied in the future if managers choose to continue on the gorez
site after the FREE
12 month period is finished. So, nothing is paid up front, and nothing is paid for the first 12 months. Once the 12 month FREE
period has concluded, foundation properties can either unsubscibe for absolutely no cost, or they can continue on the gorez
site by paying the discounted annual subscription. All other properties that subscribe after gorez
has been launched to the general public will be required to pay their subscription when they subscribe.
All subscriptions are for a 12 month period. Subscription fees will contribute to promotion of the 'Book Direct' message.
22. Can an owner of
more than one listed property receive a discount?
Yes. Owners of more than one
property should contact the gorez
team to calculate a ‘multi-property’
discount. Multi-property discounts also apply to chains and franchises that join as a group.
23. Can individual owners of different properties cluster together and receive a discount?
Yes. Individual owners of different properties can form a 'cluster' and contact the gorez
team to discuss a ‘multi-property’ discount. Typically this would apply to properties that have a common bond such as they exist within a particular city, town or locality.
24. How will the Loyalty System work?
loyalty system is easy and requires no additional work by property staff. When gorez
is launched to the general public, guests will be able to complete a basic membership form and download a gorez
loyalty card directly to their phone or email account. When guests book a room directly with a hotel, they will need to declare they are a gorez
member at the time of booking, and present the card when they arrive at reception. The hotel will provide that guest with any 'return guest' or 'direct booking' incentives that it sees fit.
25. Will gorez support me with resources?
subscribers will have access to a large and growing online bank of direct booking resources that they can download. Resources will include free website images, Facebook and Instagram posts, pics and videos, reception desk flyers and posters, guest compendium inserts, newsletter articles, guest pamphlets, water bottle neck tags, hotel door tags ......... the list is endless.
26. How can I find out about direct booking ideas that actually work?
Properties that subscribe to gorez
will have exclusive access to our direct booking seminars. Each seminar will showcase successful direct booking ideas that hotel operators have used, the latest direct booking trends both nationally and overseas, initiatives from website and social media designers, will provide feedback from our own research, and will enable operators access to direct booking resource suppliers and supporters.
27. How will gorez be advertised?
Social media is a far more effective method of advertising than
traditional TV, radio or newsprint advertising. All modern industry disruptors such as Uber, Airbnb, SnapChat etc are all launced via social media platforms and 'word of mouth'. gorez
has developed a high quality social media and email campaign that it will employ, built and coordinated by experienced social media marketeers. Subscriber properties will be invited to distribute our electronic marketing resources to their past guests via their databases. In doing so, gorez
properties will be able to collectively promote the gorez
direct booking message to millions of past guests at no cost.
28. Will gorez advertise my property on my behalf?
Yes. To obtain a gorez
loyalty card, guests will complete a basic online membership form. The aggregated membership data will enable gorez
to target online advertising campaigns to membership groups according to their cohort characteristics. Individual properties, special deals, property chains, destinations and events can all be advertised directly to gorez
guests, as well as the all important 'book direct' message.
29. Is the gorez
website tablet and mobile friendly?
Yes, the gorez
site is fully responsive, and will reconfigure to suit
any sized mobile device.
30. Will gorez
have an App?
is developing apps for both android and apple systems.
31. How do we
Click on the ‘Contact’ page or email directly on firstname.lastname@example.org or call direct on 0419 376 316